Marketing Databases

Business Source Premier (Off-campus access restricted to CCSU users)
Business Source Premier provides full text for over 2,500 scholarly business journals covering management, economics, finance, accounting, international business and much more.

Lexis-Nexis Academic Universe (Off-campus access restricted to CCSU users)
Provides access to a broad range of information resources including full-text news services, legal, legislative, biographical, accounting and tax information, and many other services.

Media Finder (Off-campus access restricted to CCSU users)
Media Finder is a database containing subscription, mailing list, print specs, and advertising information for magazines, newsletters, catalogs, and other periodicals published in the U.S. and Canada. Access is restricted to 2 users at a time.

Electronic and Print Journals

Search Consuls for Electronic and Print Journals in Marketing

New Books

For the most recent acquisitions in Marketing click here.

Print Encyclopedias, Dictionaries, and Handbooks

Search the Library Catalog (CONSULS)

Note: REF = Reference Dept. – Third Floor

The Lifestyle Market Analyst (REF HF5415.33 U6 L54) - library retains the current year
Wilmette, IL: Standard Rate and Data Service, c1989

Dictionary of Marketing Communications (REF HF5412 G68)
Thousand Oaks, CA: Sage, c2004

Dictionary of Marketing Research (REF HF5415.2 M48)
Chicago: St. James Press, c1987

Market Share Reporter (REF HF5415 M38  v. 1-3) - library retains the current year
Detroit, MI: Gale Research, c1991-

Marketing: the Encyclopedic Dictionary  (REF HF5412 M47)
Oxford, UK; Malden, Mass: Blackwell Business, 1999

Dictionary of Marketing Terms (REF HF5415 D4874)
Lincolnwood, Ill.: NTC Business Books, 1995

Encylopedia of Consumer Brands (REF HF 5415.3 E527 v.1-3)
Detroit: St. James Press, 1994

Websites

American Marketing Association
AMA's website, Marketing Power, provides news, articles, and reports.
http://www.marketingpower.com/

Statistical Sites on the World Wide Web
Maintained by the Bureau of Labor Statistics, this site provides links to sources of statistical data worldwide.
http://www.bls.gov/bls/other.htm